Thursday, June 6, 2013

Vine Improvement Update - Where is the market heading?

Sales of McLaren Vale Vine Improvement material gives a good indication of the direction the local industry is heading. It appears that the message to grow high quality traditional red varieties, Cabernet Sauvignon, Mataro and Shiraz, is echoing through the market.

In high cost regions, like McLaren Vale, the Barossa and the Adelaide Hills, growing Icon, A or B grade has been the only way to produce profitable grapes. Recently sources have been reporting that Icon, A and B grade fruit are in short supply, while C grade is in oversupply. 

This was the view notably put forward by Warren Randall in his recent '5 year view for the wine industry.'

This view is also being reinforced by the material being purchased for planting and top-working. So far this season McLaren Vale Vine Improvement has orders for the following material; 

Shiraz
SAVII19
Shiraz
1654
Grenache
Old Vine
Shiraz
SA 2626
Cabernet Sauvignon
Reynell
Shiraz
1654
Cabernet Sauvignon
SAVII02
Shiraz
‘Bob Hardy’
Shiraz
SAVII17
Barbera
F6V4
Montepulciano

Shiraz
R6WV28
Mataro

Shiraz
BVRC30
Mataro
Old Barossa
Tannat

Cabernet Sauvignon
LC10
 
Clearly the market is shifting towards red varieties as no orders have been received for any white variety material!

The cutting season continues through June, but the trend seems so far is definitely towards growers sticking with the traditional grape varieties.  

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